I had met a couple that was looking for a home in the Covina, CA area. We initially spoke but they felt obligated to give another Realtor a shot they had been talking with as well. Well after a month of following up I finally get a call and my client says, Seth will you help us we'd like to go look at some houses. Now I never hold it against anyone that works with another Realtor because on some level they are making the best decision for themselves based on what they know and feel.
Naturally I responded, yes of course I'll set up some homes and we can meet at the first property. After we met I found out that the client actually felt the Realtor didn't know as much as she knew and wasn't aggressive enough finding and showing them properties.
Well I always get feedback after every house we see because my philosophy is that we can learn something if not more from the homes that a client doesn't like because that will help us understand what we want and need. Because I study the inventory and market daily I could tell based on what the client was sharing with me that the homes we had set up were not going to work. Luckily I knew of a house across town that was a little bit more expensive but very close to what they wanted. Needless to say once they saw the house they both agreed, this is it! We had to battle hard for the property because it was a banked owned property but because I understood how to negotiate I put us in a position to win and was able to secure the property for them over many other offers.
My purpose in sharing this is or job as Real Estate Agents are to be educated to the point where we can help and educate our client. We first need to listen and hear the client so we can understand their needs not just try to push an easy sale on them. If you take care of your clients and truly focus on them, they won't be clients anymore they will become raving fans who advocate you to their friends and family.
Referrals are the goal to a business because it not only allows a business to become more profitable by reducing marketing cost but it also is an indication of the value of your service you are providing people. I am honored to say that my client has since bought another home and referred me to their family member who sold and bought a home with me as well. As great as that felt what truly felt amazing was when I received this testimonial from them :
Seth is absolutely the most professional, ethical and talented real estate agent ever. My Husband and I were very impressed with his professionalism the moment we met him. He is very approachable, informative and thorough. He quickly "got" us and understood our criteria for a house. He asked us the right questions and listened to our needs and wants. It took us less than a week to find the house of our dreams. For being a repo it was a beautiful home, ready to move in. It had several bid offers and thought it was going to be a long shot to buy this home. Thanks to Seth, he helped us each step of the way on the bidding process. He gave us very sound advice to make sure we didn't under bid or over bid. He always responded to our questions immediately and made the whole process go very smooth and fast. We closed escrow in a month. A year later after purchasing or first home, we contacted Seth to help us purchase our second home. Again he made the whole process easy and fast. I HIGHLY recommend Seth if you are looking for a real estate agent.
We should all strive to build relationships with our clients to that level where they feel you are "Simply the best"!
If you or anyone you know is interested in buying or selling a house feel free to give me a call
Seth Rowlands
(626) 343-4128 or (909) 294-6799
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